ABOUT US
By integrating its unmitigated market expertise with the latest trends and developments in digital technology, Payyou helps partners find the best financial products most suited to their customers' needs.
VISION & MISSION
Vision: To become the preferred choice of financial services partner for India's aspiring classes, meeting the full range of their credit requirements, and helping India become a financially inclusive society where every citizen has ready access to formal channels of finance.
Mission: Payyou Advisory Private Limited is dedicated to the mission of bringing convenience to people's lives and making their lives easier. We offer secured and unsecured credit to meet their varied financial needs from instant loans.
OUR VALUES
At Payyou Advisory Private Limited we value our reputation for integrity in our dealings. We set great store by ethical values and transparency. We take pride in following the laws of the land in letter and spirit.
- Customer Focus
- Operational Excellence
- Product Leadership
- People
- Sustainability
VISIONARY LEADERSHIP
We are inspired by our visionary leader to provide the best of services to everyone
Message from the
Chairman
At PayYou Advisory Pvt. Ltd., our vision is to build a professional, ethical, and performance-driven loan advisory organisation trusted by both customers and banking partners.
As a Direct Selling Agent (DSA), we do not merely process loans—we create financial solutions by understanding customer needs and aligning them with the most suitable lenders.
Transparency, compliance, and quality sourcing are non-negotiable. Every telecaller and loan officer represents the PayYou brand. Your conduct, product knowledge, and discipline directly impact our reputation and long-term success.
I expect all team members to strictly follow the processes outlined in this manual and uphold the highest standards of integrity. Let us prioritise quality over quantity, trust over shortcuts, and sustainable growth over short-term gains.
Hon. Chairman’s Journey
• R&D Scientist with more than 3 decades of enriched experience in agriculture & 22 issued patents in India with Intellectual property portfolio in more than 15 countries worldwide.
• Director of 6 companies with group turnover of over 500 Cr
• Currently doing disruptive innovation & research in the field of Human Medicines in Anti-Cancer research specializing in Breast Cancer & Prostate Cancer
• Varied business portfolio with more than 2000 human capital
• Received multiple national as well as international recognitions for ground breaking work in agriculture as well as research and development sector
Driving Aspirations, Growing Responsibly
Compliance & Certifications
As part of its ongoing efforts to address bank supervisory issues and enhance sound practices in banking organizations, Reserve Bank of India in tandem with the recommendations of Basel Committee on Banking Supervision, has issued guidelines on the 'compliance function' in banking organizations. With the advent of the Risk Based Supervision approach, some additional aspects have also been overseen more incisively to cater to the need for tighter compliance in a stricter regime as envisaged by the RBI.
The Compliance Function envisages strict observance of all statutory provisions contained in various legislations such as Banking Regulation Act, Reserve Bank of India Act, Foreign Exchange Management Act, Prevention of Money Laundering Act etc. as well as to ensure observance of other regulatory guidelines issued from time to time; standards and codes prescribed by IBA, FEDAI, FIMMDA, BCSBI etc; and also bank's internal policies and fair practices code. Compliance laws, rules and standards generally cover matters such as observing proper standards of market conduct, managing conflicts of interest, treating customers fairly, and ensuring the suitability of customer advice. They also include specific areas such as the prevention of money laundering and terrorist financing, and may extend to tax laws that are relevant to the structuring of banking products or customer advice.
Compliance laws, rules and standards have various sources, including primary legislation, rules and standards issued by legislators and supervisors, market conventions, codes of practice promoted by industry associations, and internal codes of conduct applicable to the staff members of the bank will be the important sources for compliance laws, rules and standards. These rules and standards may go beyond what is legally binding.