Terms and Conditions & Privacy Policy

This document is an electronic record in terms of the Information Technology Act, 2000 and the rules made thereunder, as amended from time to time, and does not require any physical or digital signature.

Please read these Terms and Conditions (“Terms”, “Terms of Use”) carefully before using the website www.payyouadvisory.com (“Website”) owned and operated by Payyou Advisory Private Ltd. (“Company”, “PayYou Advisory”, “we”, “us”, “our”). By accessing, browsing, or using this Website, submitting an enquiry, or availing any service offered through it, you (“User”, “Customer”, “you”) agree to be bound by these Terms and by our Privacy Policy set out in Part B below. If you do not agree with any part of these Terms, please do not use this Website.

PART A: TERMS AND CONDITIONS

1. Definitions

• “Company” / “PayYou Advisory” means Payyou Advisory Private Ltd., having its registered office at Plot No. 92, Laxminagar, Phaltan, Dist. Satara – 415523, Maharashtra, and corporate/branch office including Vishal Arcade, Office No. 3, 4, 5, 6, Chafekar Chowk, Chinchwad, Pune.
• “Lending Partner” / “RE” (Regulated Entity) means the banks, Non-Banking Financial Companies (NBFCs), and other RBI-regulated financial institutions with whom the Company has a business partnership for referral of loan and credit facility applications.
• “Services” means the loan referral, loan advisory, and DSA (Direct Selling Agent) facilitation services provided by the Company, including in relation to Personal Loans, Business Loans, Home Loans, Loans Against Property, Car Loans, Gold Loans, Lease Rental Discounting, project funding, insurance referral, and related advisory services.
• “Personal Information” / “Information” has the meaning assigned to it under Clause 3 of Part B (Privacy Policy) of this document.
• “Key Fact Statement” or “KFS” means the standardised disclosure of loan terms (annual percentage rate, tenure, fees, and other charges) that a Lending Partner is required to furnish to a borrower under RBI’s digital lending framework.

2. Our Role — We Are Not a Bank, NBFC, or Lender

Payyou Advisory Private Ltd. is a loan referral and advisory platform. We function as a Direct Selling Agent (DSA) / Lending Service Provider (LSP) for our partner banks and NBFCs. We are NOT a bank, NBFC, or lender, and we do not sanction, disburse, or fund any loan or credit facility ourselves. Our role is limited to:

• Understanding your loan requirement,
• Referring your application and information to one or more Lending Partners whose product may match your requirement, and
• Assisting you through the documentation and coordination process.

All decisions relating to loan eligibility, sanction, interest rate, tenure, processing fee, and disbursement rest solely and exclusively with the concerned Lending Partner, based on their own credit policy, underwriting norms, and applicable RBI guidelines. Nothing on this Website constitutes a loan offer, sanction letter, or guarantee of approval by the Company.

3. No Guarantee of Loan Approval

Submission of an enquiry or application through this Website does not guarantee that your loan will be approved, sanctioned, or disbursed. Approval is subject to the Lending Partner’s independent assessment of your credit profile, CIBIL/credit bureau score, income documents, KYC verification, and internal policy, and may be declined at the sole discretion of the Lending Partner without assigning any reason.

4. Eligibility

You must be at least 18 (eighteen) years of age and competent to enter into a valid contract under the Indian Contract Act, 1872 to use this Website or avail our Services. By using the Website, you represent and warrant that you meet this eligibility criterion and that all information you provide is true, accurate, current, and complete.

5. Fees and Charges

PayYou Advisory does not charge the Customer any upfront fee for referral or advisory services unless otherwise expressly disclosed to and agreed with you in writing before you avail such services. Any processing fee, documentation charge, interest, prepayment charge, or other cost associated with the loan or credit facility itself is levied solely by the concerned Lending Partner as per their sanction letter/Key Fact Statement, and the Company does not control or benefit from such charges beyond any referral commission paid to it by the Lending Partner. Please verify all fees and charges directly from the Key Fact Statement issued by your Lending Partner before accepting any loan offer.

6. Multiple Lending Partners and Key Fact Statement

In line with the Reserve Bank of India’s Digital Lending Directions, where more than one Lending Partner’s product may match your loan requirement, we will make reasonable efforts to present you with the relevant options along with the name of the Lending Partner, indicative loan amount, tenure, Annual Percentage Rate (APR), and a link to or copy of the Key Fact Statement for each offer, so that you can make an informed decision. You are strongly advised to read the Key Fact Statement and loan agreement carefully before accepting any offer.

7. No Handling of Loan Funds

The Company does not receive, hold, or disburse loan proceeds, EMI payments, or repayments on behalf of any Lending Partner or Customer. All disbursement of sanctioned loan amounts is made directly by the Lending Partner into your bank account, and all repayments/EMIs must be made by you directly to the Lending Partner through the channel specified by them. The Company will never ask you to transfer loan proceeds, margin money, or “processing fee in advance” to any personal bank account, UPI ID, or wallet.

8. Right to Exit / Cooling-Off Period

As per the Reserve Bank of India’s digital lending framework, you are entitled to a cooling-off / look-up period (as specified by the respective Lending Partner, subject to a regulatory minimum) during which you may exit the loan by paying the principal and proportionate Annual Percentage Rate, without any penalty. Please refer to the Key Fact Statement of your specific Lending Partner for the exact cooling-off period applicable to your loan.

9. Consent to Be Contacted

By submitting your details on this Website (including through any enquiry form, callback request, or WhatsApp chat), you expressly consent and authorise PayYou Advisory, its employees, representatives, and its Lending Partners to contact you via phone call, SMS, WhatsApp, RCS, e-mail, or other electronic means, for the purpose of understanding your requirement, processing your application, sending reminders, and informing you of related products and offers — including where your mobile number is registered under the National Customer Preference Register (NCPR)/Do Not Disturb (DND) service — to the extent permitted by applicable law (including TRAI regulations). You may withdraw this consent at any time as described in Part B (Privacy Policy), Clause 10.

10. Your Obligations

• Provide true, accurate, current, and complete information, including KYC and financial documents, and promptly update the Company of any change.
• Not misrepresent your identity, income, or any material fact relevant to your loan application.
• Not use the Website for any unlawful, fraudulent, or speculative purpose, or to submit a loan application on behalf of a third party without their authorisation.
• Maintain the confidentiality of any login credentials or OTPs shared with you, and not share them with any third party, including persons claiming to represent PayYou Advisory or a Lending Partner.
• Independently verify the credentials of any person claiming to represent PayYou Advisory before making any payment or sharing sensitive documents, and report suspected fraud immediately to the Company using the contact details in Clause 24.

11. KYC, Credit Information, and Data-Sharing Consent

You understand and agree that, to process your loan enquiry, the Company and its Lending Partners may need to collect and verify your Know Your Customer (KYC) documents, obtain your credit report/score from TransUnion CIBIL or other RBI-authorised Credit Information Companies, and share your Personal Information and Sensitive Personal Data with the relevant Lending Partner(s), strictly on a need-to-know basis and in accordance with Part B (Privacy Policy) of this document. Your consent for accessing your credit information report is taken separately and specifically before such access, and you may decline to give such consent, in which case we may not be able to process your loan enquiry with certain Lending Partners.

12. Intellectual Property

All content on this Website — including text, graphics, logos, the “PayYou Advisory” name and mark, layout, and software — is the property of the Company or its licensors and is protected under applicable Indian copyright, trademark, and intellectual property laws. You may view and print pages of this Website for your personal, non-commercial use only. No content may be copied, reproduced, republished, uploaded, modified, or distributed in any form without our prior written permission.

13. Third-Party Links and Lending Partners

This Website may contain links to the websites of our Lending Partners or other third parties. These links are provided for your convenience only. The Company does not control, endorse, or assume any responsibility for the content, accuracy, terms, or privacy practices of any third-party website, and your interaction with any Lending Partner or other third party — including the actual loan agreement — is strictly between you and that party. You are encouraged to review the applicable Lending Partner’s own terms and privacy policy before proceeding.

14. Prohibited Uses

You agree not to:

• Use any robot, spider, scraper, or other automated means to access or extract data from the Website without our written permission;
• Attempt to gain unauthorised access to any part of the Website or its related systems;
• Transmit any virus, malware, or harmful code through the Website;
• Impersonate any person or entity or misrepresent your affiliation; or
• Use the Website to send unsolicited bulk communications (spam).

15. Disclaimer of Warranties

The Website and all information, calculators, and content made available on it (including indicative interest rates, EMI figures, and eligibility indicators) are provided on an “as is” and “as available” basis for general informational purposes only, and do not constitute financial, legal, tax, or investment advice or a recommendation to avail any particular product. While we take reasonable care to keep information accurate and updated, the Company makes no warranty, express or implied, as to the accuracy, completeness, timeliness, or reliability of such information, and you are advised to independently verify all figures with the relevant Lending Partner and to seek independent professional advice before making any financial decision.

16. Limitation of Liability

To the maximum extent permitted by applicable law, the Company, its directors, officers, employees, and agents shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising out of or in connection with:

• Your use of, or inability to use, the Website;
• Any act, omission, delay, error, or decision of any Lending Partner, including rejection or delay of a loan application;
• Any unauthorised access to or alteration of your data during transmission over the internet; or
• Any reliance placed by you on information available on the Website.

Nothing in this clause excludes or limits liability that cannot lawfully be excluded or limited under Indian law, including the Consumer Protection Act, 2019.

17. Indemnity

You agree to indemnify and hold harmless the Company, its directors, officers, employees, and agents from and against any claims, losses, liabilities, damages, and expenses (including reasonable legal fees) arising out of your breach of these Terms, your violation of any applicable law, or your provision of false, inaccurate, or fraudulent information.

18. Privacy

Our collection, use, storage, and sharing of your Personal Information is governed by Part B (Privacy Policy) of this document, which forms an integral part of these Terms.

19. Grievance Redressal

In accordance with the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and the Reserve Bank of India’s guidelines on digital lending grievance redressal, if you have any complaint or grievance relating to the Website, our Services, or the handling of your Personal Information, you may write to our Grievance Officer at the details below. We will endeavour to acknowledge your grievance promptly and resolve it within the timelines prescribed under applicable law.

Grievance Officer:

• Name: Mr Ajay Kasbe
• Email: grievance@payyouadvisory.com
• Phone: 020 2735 0055
• Address: Vishal Arcade, Office No. 3, 4, 5, 6, Chafekar Chowk, Chinchwad, Pune – 411033
• Office hours: Mon–Sat, 9:30 AM – 6:30 PM

If your grievance remains unresolved after escalation to us, and it relates to a specific Lending Partner’s loan product, you may also approach that Lending Partner’s own Grievance Redressal Officer, and thereafter the Reserve Bank of India’s Integrated Ombudsman Scheme / RBI-DLAP portal, as applicable.

20. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of India. Subject to Clause 21 (Dispute Resolution) below, the courts at Pune, Maharashtra shall have exclusive jurisdiction over any dispute arising out of or in connection with these Terms.

21. Dispute Resolution

In the event any dispute is not resolved through our grievance redressal mechanism within thirty (30) days, either party may refer the dispute to arbitration by a sole arbitrator mutually appointed, to be conducted in English, with the seat and venue of arbitration at Pune, Maharashtra, in accordance with the Arbitration and Conciliation Act, 1996. Nothing in this clause shall prevent either party from seeking interim relief before a court of competent jurisdiction.

22. Amendment of Terms

We may revise these Terms and the Privacy Policy from time to time to reflect changes in our practices, our Services, or applicable law (including the Digital Personal Data Protection Rules, 2025 and RBI’s digital lending directions, as amended). The “Last Updated” date at the top of this page will indicate when the Terms were last revised. Your continued use of the Website after such changes are posted constitutes your acceptance of the revised Terms. For material changes, we will provide a more prominent notice on the Website.

23. Severability and Entire Agreement

If any provision of these Terms is held to be invalid or unenforceable by a court or arbitrator of competent jurisdiction, that provision shall be severed, and the remaining provisions shall continue in full force and effect. These Terms, together with Part B (Privacy Policy), constitute the entire agreement between you and the Company regarding your use of the Website.

24. Contact Us

Payyou Advisory Private Ltd.

• Registered Office: Plot No. 92, Laxminagar, Phaltan, Dist. Satara – 415523, Maharashtra
• Corporate Office: Vishal Arcade, Office No. 3, 4, 5, 6, Chafekar Chowk, Chinchwad, Pune – 411033
• Branch Office: Bhigwan Chowk, Baramati, Dist. Pune – 413102
• Phone: +91 9175535507 | 020 2735 0055
• Email: info@payyouadvisory.com

PART B: PRIVACY POLICY

This Privacy Policy describes how Payyou Advisory Private Ltd. (“Company”, “we”, “us”, “our”) collects, uses, stores, discloses, and protects the personal data of visitors to and users of www.payyouadvisory.com and of individuals who otherwise submit their information to us for loan referral and advisory services (“you”, “User”, “Data Principal”). This Policy should be read together with Part A (Terms and Conditions) above.

1. Applicable Laws

This Privacy Policy is framed in accordance with, and is intended to comply with, the following laws and regulatory frameworks as applicable to us and as amended from time to time:

• The Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 (“DPDP Act/Rules”) — India’s principal data protection legislation.
• The Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”).
• The Reserve Bank of India’s Digital Lending Directions and related guidelines governing Lending Service Providers (LSPs) and Regulated Entities (REs).
• The Credit Information Companies (Regulation) Act, 2005, in relation to credit bureau data.
• The Prevention of Money-Laundering Act, 2002 and Know Your Customer (KYC) norms, as applicable to loan facilitation.
• The Consumer Protection Act, 2019.

2. Definitions

• “Data Fiduciary” means the Company, which determines the purpose and means of processing your Personal Data.
• “Data Principal” means the individual to whom the Personal Data relates — i.e., you.
• “Personal Data” means any data about an individual who is identifiable by or in relation to such data.
• “Sensitive Personal Data” includes financial information, bank account and payment details, and other categories recognised as sensitive under the SPDI Rules.
• “Processing” means any operation performed on Personal Data, including collection, storage, use, sharing, and erasure.
• “Consent Manager” means an entity registered with the Data Protection Board of India that enables a Data Principal to give, manage, review, or withdraw consent, where applicable.

3. Information We Collect

3.1 Personal Information

• Full name, date of birth, gender, and photograph
• Mobile number and e-mail address
• Residential and/or business address, city, state, and PIN code
• PAN details, and identification documents only where legally required and through permitted, consent-based e-KYC/offline verification means (see Clause 14 below)
• Employment or business details, occupation, and designation

3.2 Financial and Sensitive Personal Data

• Income details, salary slips, ITRs, and bank statements
• Bank account details relevant to the loan application
• Credit report/credit score obtained from TransUnion CIBIL or other RBI-authorised Credit Information Companies, with your specific consent
• Loan/product preference and requirement details

We do not collect or store biometric data, and we do not access your device’s contacts, SMS, call logs, or telephony data. Any camera, microphone, location, or file-storage permission sought via our Website or any linked application is limited to a one-time, purpose-specific use (such as document upload for KYC) and is always with your explicit consent.

3.3 Technical and Usage Information

• IP address, browser type and version, device type and operating system
• Pages visited, time spent, referring/exit pages, and click patterns
• Cookies and similar tracking technologies (see Clause 13)

4. How We Collect Your Information

We collect information when you fill out an enquiry or application form on the Website, call or WhatsApp us, visit our office, upload documents, or interact with our Lending Partners through us. We may also receive information about you from our Lending Partners, credit bureaus, and KYC/verification service providers, in connection with processing your loan enquiry.

5. Purpose and Legal Basis for Processing

We process your Personal Data only for specified, lawful purposes, and rely on one or more of the following legal bases, consistent with the DPDP Act:

• Your consent — for example, to access your credit report, or to contact you regarding offers.
• Performance of the service you have requested — e.g., referring your application to a Lending Partner.
• Compliance with a legal obligation — e.g., KYC/AML checks, or disclosure to a regulator.
• “Legitimate use” as recognised under the DPDP Act — such as fraud prevention, where you have voluntarily provided the data for a specified purpose and have not indicated that you do not consent to its use.

6. Consent

Where we rely on your consent, we will provide you with a clear notice, in plain and easily understandable language, specifying the Personal Data to be collected and the purpose of processing, before or at the time of collection. Your consent will be free, specific, informed, unconditional, and unambiguous, given through a clear affirmative action (such as ticking an unchecked consent box or clicking “I agree”) — we do not use pre-ticked boxes. You have the right to withdraw your consent at any time, as easily as it was given, without affecting the lawfulness of processing carried out before such withdrawal. Withdrawal of consent may mean we are unable to continue processing your loan enquiry with certain Lending Partners.

7. How We Use Your Information

• To assess your loan/credit requirement and match you with suitable Lending Partners
• To process and follow up on your loan application, including KYC and eligibility verification
• To communicate with you regarding your enquiry, application status, and service-related updates
• To generate your credit report with your consent
• To comply with applicable legal, regulatory, and reporting obligations
• To improve our Website, services, and customer experience, including through analytics
• To send you promotional or product-related communication, where you have not opted out
• To detect, investigate, and prevent fraud and security incidents

8. Disclosure and Sharing of Your Information

We do not sell, rent, or trade your Personal Data. We may share your Personal Data, strictly on a need-to-know basis and under confidentiality obligations, with:

• Our Lending Partners — the 25+ banks and NBFCs we work with — solely to enable them to process your loan application.
• Credit Information Companies (e.g., TransUnion CIBIL), for credit report/score checks, with your consent.
• KYC, e-KYC, document verification, and fraud-check service providers engaged by us or our Lending Partners.
• Regulatory, statutory, or law enforcement authorities, where required by applicable law, court order, or lawful government request.
• Professional advisors (auditors, legal counsel), bound by confidentiality, where necessary.

All such sharing complies with the DPDP Act, SPDI Rules, and RBI’s digital lending data-privacy requirements, including the principle of data minimisation.

9. Data Storage, Security, and Localisation

In line with RBI’s digital lending guidelines, all Personal Data collected through our Website is stored on servers located in India. We implement reasonable security practices and procedures — including access controls, encryption of data in transit, and restricted employee access — to protect your Personal Data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and while we strive to protect your Personal Data, we cannot guarantee its absolute security.

10. Data Retention and Erasure

We retain your Personal Data only for as long as necessary to fulfil the purpose for which it was collected, to comply with our legal, regulatory, and record-keeping obligations (including under RBI and PMLA norms), or to resolve disputes and enforce our agreements — after which it is securely deleted or anonymised. Credit bureau data (e.g., CIBIL reports accessed by us) is retained only for as long as reasonably necessary for the purpose of your loan enquiry. You may request erasure of your Personal Data at any time, as described in Clause 12 below, subject to our legal retention obligations.

11. Withdrawal of Consent and Account/Data Deletion

You may withdraw your consent for further processing of your Personal Data, or request deletion of the information you have shared with us, at any time by writing to privacy@payyouadvisory.com or grievance@payyouadvisory.com. On receiving such a request, we will stop using your data for the purposes for which consent was withdrawn and will delete it, except to the extent we are required by law to retain it (for example, transaction records under RBI/PMLA norms).

12. Your Rights as a Data Principal

Under the Digital Personal Data Protection Act, 2023, you have the right to:

• Access — obtain a summary of the Personal Data we hold about you and the processing activities undertaken.
• Correction and Updating — request correction of inaccurate or misleading data and completion of incomplete data.
• Erasure — request deletion of Personal Data that is no longer necessary for the purpose it was collected, subject to our legal retention obligations.
• Grievance Redressal — raise a grievance regarding the processing of your Personal Data with our Grievance Officer, and if unresolved, escalate it to the Data Protection Board of India.
• Nominate — nominate another individual to exercise these rights on your behalf in the event of your death or incapacity.
• Withdraw Consent — at any time, as described in Clause 6 above.

To exercise any of these rights, please write to us using the contact details in Clause 20. We will verify your identity and respond within the timelines prescribed under the DPDP Rules, 2025.

13. Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our Website to enable core functionality, remember your preferences, analyse traffic, and improve user experience (for example, through tools such as Google Analytics). You may control or disable cookies through your browser settings; however, doing so may affect the functionality of certain features of the Website. We do not use cookies to collect Sensitive Personal Data.

14. Statutory Identity Verification

In accordance with applicable UIDAI regulations and statutory rules, we do not directly collect, store, or verify unmasked primary identity numbers as a private entity. Where verification is required for your loan application, it is carried out only through authorized channels, your Lending Partner’s regulated e-KYC process, or masked/redacted documentation, and only with your explicit, specific consent for that purpose.

15. Children’s Privacy

Our Services are intended only for individuals who are at least 18 years of age and legally competent to contract. We do not knowingly collect Personal Data from anyone below this age. If we become aware that we have inadvertently collected data from a minor, we will delete such data promptly. Where processing of a minor’s or a person with disability’s data is unavoidable and legally permitted, we will obtain verifiable consent from a parent or lawful guardian, in accordance with the DPDP Rules, 2025.

16. Data Breach Notification

In the unlikely event of a personal data breach, we will take prompt remedial action and notify the Data Protection Board of India and affected Data Principals in the manner and within the timelines prescribed under the DPDP Rules, 2025.

17. Third-Party and Lending Partner Websites

Our Website may link to the websites of our Lending Partners or other third parties. This Privacy Policy applies only to www.payyouadvisory.com. We encourage you to review the privacy policy of any third-party or Lending Partner website before sharing your information with them directly.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, our Services, or applicable law. The “Last Updated” date at the top of this document indicates when it was last revised. We encourage you to review this Policy periodically. Material changes will be notified through a prominent notice on the Website.

19. Governing Law

This Privacy Policy is governed by the laws of India, and any dispute arising in connection with it shall be subject to the jurisdiction and dispute resolution mechanism set out in Part A, Clauses 20–21 above.

20. Grievance Officer and Contact Us

For any questions, concerns, or requests regarding this Privacy Policy, or to exercise your rights as a Data Principal, please contact:

Grievance Officer:

• Name: Mr Ajay Kasbe
• Email: grievance@payyouadvisory.com
• Phone: 020 2735 0055
• Address: Vishal Arcade, Office No. 3, 4, 5, 6, Chafekar Chowk, Chinchwad, Pune – 411033
• Office hours: Mon–Sat, 9:30 AM – 6:30 PM

By using this Website and our Services, you acknowledge that you have read and understood this Privacy Policy and the Terms and Conditions set out in Part A.